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Research Outline

Prepared for Arash E. | Delivered October 9, 2020

SEO Keyword Research

Goals

The goal is to find tips on how to perform SEO keyword research.

Early Findings

  •  15% of Google's daily searches are brand new keywords that the engine hasn't seen before, meaning popular keywords are constantly changing.
  •  8% of Google searches are made up of questions, which means these type of searches need to be considered when choosing keywords.
  •  This blog provides six tips for SEO keyword research including reverse engineering competitor pages, gap analysis, and finding proven keywords with the Google Search Console.
  •  This blog provides a basic article with tips on learning about long-tail keywords, using Google suggestions, and using keywords in a pay-per-click campaign.
  •  This blog talks about using negative keywords, building a list of localized keywords, and using Google's "People also ask" section to find more keywords.
  •  This blog talks about keyword themes, keyword trends, user personas, and Google Ads tips.
  •  This blog talks about surveying customers to find better keywords for a target audience, using problem-solving keywords, and looking at target question searches.