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Research Outline
Prepared for Arash E. | Delivered October 9, 2020
SEO Keyword Research
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Goals
The goal is to find tips on how to perform SEO keyword research.
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Early Findings
15%
of Google's daily searches are brand new keywords that the engine hasn't seen before, meaning popular keywords are constantly changing.
8%
of Google searches are made up of questions, which means these type of searches need to be considered when choosing keywords.
This blog
provides six tips for SEO keyword research including reverse engineering competitor pages, gap analysis, and finding proven keywords with the Google Search Console.
This blog
provides a basic article with tips on learning about long-tail keywords, using Google suggestions, and using keywords in a pay-per-click campaign.
T
h
i
s
blog
talks about using negative keywords, building a list of localized keywords, and using Google's "People also ask" section to find more keywords.
T
h
i
s
blog
talks about keyword themes, keyword trends, user personas, and Google Ads tips.
T
h
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blog
talks about surveying customers to find better keywords for a target audience, using problem-solving keywords, and looking at target question searches.
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