Keywords COVID-19 Healthcare Workers Research

Goals

To find positive and negative sentiments by healthcare workers surrounding the coronavirus crisis, as well as positive sentiments by the public toward healthcare workers in the face of the virus epidemic, in order to create authentic messaging that appreciates healthcare workers.

Early Findings

Positive sentiments by healthcare workers

  • One nurse has thanked companies who have provided assistance to fighting the coronavirus.
  • In Spain, healthcare workers have shown appreciation to the public who supported them by applauding from their windows and balconies.
  • Some healthcare workers are creating social media challenges to cope with the pandemic easier and keep spirits high.

Negative sentiments by healthcare workers


Positive sentiments by the public toward healthcare workers

  • On social media, the hashtag "#WorldHealthDay" contains posts by people appreciating healthcare workers' sacrifice.
  • Across Europe, people have been thanking healthcare workers by applauding from their windows and balconies.

Proposed next steps:

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