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Research Outline
Prepared for Arash E. | Delivered March 26, 2020
Pop Music Revenue Streams
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Goals
To determine revenue streams of pop music singers and average sales earnings, in order to create a business plan for an artist pursuing a music career.
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Early Findings
There are over
45 possible revenue streams
for an artist. These include a publisher advance, various royalties, a record label advance, sales at shows, label settlements, persona licensing, sponsorship and grants.
Making, Selling and Performing Music
Selling music
, whether physical copies or digital ones from iTunes or Google Play, is one revenue stream. Money from that sale is paid out to both the composition and sound recording copyrights, as well as middle parties involved.
The
average retail price
for a music album, both physical and digital, in the UK was £8.38. An artist typically makes
between 10% to 20%
from each sale, so would make somewhere between £0.83 and £1.68 for each album sale.
Streaming music
is also a revenue stream. The percentage payout depends on the specific type of service and negotiating power of all entities involved. An
average pay out per stream to labels
is between $0.006 and $0.0084, but a signed artist makes $0.001128 from this.
Synchronization
, or allowing music to be played in film, TV and commercials, will result in an upfront fee and later royalties. Sync licenses can be
lucrative
and a chance for less popular music to make it big.
Live events
, such as tours, concerts and music festivals, are a huge way for artists to make money. Live shows are also experiencing
highest ticket prices ever
.
L
i
v
e
events account for
28% of an average musician's income
, the largest single share.
Other Revenue Streams
YouTube monetization
is one way that artists make side money. In the US,
payout rate
can be as high as $3 per 1000 streams.
P
s
y
's "Gangnam Style" made
$2 million
from its 2 billion views.
Brand partnerships
give artists the opportunity to endorse a brand they may endorse in return for additional revenue streams.
Pop music singers can also make money through
direct sales of fashion and merchandising
. Many artists sell posters, clothing, perfume and other paraphernalia.
Crowdfunding
is also a viable way to get support from fans and generate a revenue stream. For example, Angie Johnson from The Voice raised around
$36,000 on
K
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k
s
t
a
r
t
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to record her upcoming album.
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