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Research Outline

Prepared for Jennifer H. | Delivered January 3, 2020

KIOTI Tractor

Goals

For both the lawn mower and Subcompact Construction Equipment markets, identify key players, players seeing an increase/decrease in sales, a SWOT analysis of key players, 3-5 key trends in each industry, the target audience(s) for each industry, and the advertising campaigns of key players.

Early Findings

Subcompact Construction Equipment

  •  Key players in the compact construction equipment market include Caterpillar, John Deere, Takeuchi, Wacker Neuson SE, and Kubota.
  •  Mini excavators are the largest product segment of the compact construction equipment market.
  • The rental sector is the primary consumer of compact construction equipment, but sectors like agriculture and mining also utilize the equipment.

Lawn Mowers

  •  Key players in the lawn mower market include Deere & Company; MTD products; American Honda Motor Co., Inc.; Robert Bosch GmbH; STIGA S.p.A.; Robomow Friendly House; Husqvarna Group; and AriensCo.
  • Lawn mowers are segmented into manual, electric, petrol, robotic, and others. The robotic segment is seeing increased growth.
  • Residential construction companies, homeowners, public facilities' management companies and developing countries are target audiences for the lawn mower market.
  •  Trends in the lawn mower market include GPS-enabled machines and increased interest in gardening and lawn care by consumers.