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Research Outline
Prepared for Suran R. | Delivered January 31, 2020
Tools that Identify Purchase Intent
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Goals
Identify the best tools or platforms to understand purchase intent through conversation analysis online. In other words, identify platforms that do linguistic analysis to understand what keywords showcase purchase intent.
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Early Findings
Tools and Platform that Identify Purchase Intent
Infegy Atlas
is a social listening tool that leverages natural language understanding and text analytics technology to analyze and measure the billions of online consumer voices and bring researchers understanding and context around those conversations.
Infegy determined that, in 2018, the social media platform with the most expressed purchase intent was
Pinterest
.
Sentione
is a social listening tool that uses data to determine how brands are perceived online, identify potential customer needs, view opinions about competitors, discover emerging trends, and more.
SocialBakers
is a social media listening tool that advertises its ability to uncover what drives purchase intent, as well as understand brand sentiment, gain insight on competitors, and more.
Bombora
is a buyer intent data tool that monitors trends in content consumption to identify signals that correlate to increased intent.
MonkeyLearn
is a tool that helps with intent classification.
Awario
is an affordable tool for social media and web monitoring that can use predictive insights to find leads.
Brandwatch
advertises itself as having the industry's largest archive of consumer opinions which it can use to monitor the consumer's journey and develop insights.
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