Relationships

• Thai Gen Zers are more individualistic than Gen Zers in Western countries.

Aspirations/Ambitions

• 69% of Gen Zers in Thailand aspire to be entrepreneurs and "want to start their own company mostly to help solve world problems."
• Gen Z members in Thailand are concerned with financial success more so than Gen Zers in Western countries.

Attitudes Towards Digital Tech and Social Media

• The younger generations in Thailand are influenced by social media and therefore appearance conscious, which drives their spending on gyms, cosmetic procedures, plastic surgery and trending products.
• Gen Z in Thailand has grown up as "digital natives". The vast majority have mobile phones.

Attitude Towards Environment and Social Issues

• According to 35% of Gen Zers in Thailand, sustainability is the most important cause.
• Gen Zers in Thailand are more open to diverse points of view than Gen Zers in Western countries.

Choice of Brands/Products

• In Thailand, the younger generations are interested in living a healthy lifestyle, which drives their use of supplements and their choice of healthy food options.

Leisure Activities

• Gaming is a popular leisure activity in Thailand for Gen Z members, with 62% of Gen Zers in Thailand stating that they are "into" gaming.

Identity

• Gen Z in Thailand is "more embracing, more pragmatic, more optimistic, more truth seeking, more giving, more private."