To obtain information about the consumer journey for someone who is planning a summer vacation including data for popular research avenues to be used in a marketing strategy for an agency and tourist-destination clients.
Traveling is considered an investment to customers which is why they do research and worry if they believe they haven't found the best solutions. Some may even make last-minute changes to their plans.
Other research avenues used when planning for summer or winter vacations include Search engines (e.g. Google and Bing) (34%), Facebook (31%), TV shows (31%), and Travel websites (e.g. TripAdvisor and Expedia).
Only the project owner can select the next research path.