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Research Outline
Prepared for Jim E. | Delivered March 24, 2020
Kurt Baumberger
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Goals
To understand Kurt Baumberger's approach to a creative endeavor.
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Early Findings
B
a
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r
's
approach
says that innovation can be accomplished in 90 days using a certain framework. Their approach is three-fold: hold a workshop to build a prototype, work with a coach over the next 90 days to develop the idea, then create the perfect pitch deck.
His approach to pitching is the
'devil's advocate' approach
, as in, one should know what the other party is going to say against the idea.
He says that companies (and individuals) need to
stop talking and start building
, meaning that action is what gets the best results.
The
Innovation 90
approach posits that companies need two exact elements to succeed in innovation: events (like
b
o
o
t
c
a
m
p
s
or workshops) and process. Process is where his brand, Innovation 90, comes in, providing coaching support and accountability to take the idea from prototype to pitch in 90 days.
The full framework of his approach is available about halfway down this
w
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p
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.
He also describes
eight important "ingredients"
to successful innovation: focus on human needs, listen deeply, show don't tell, simplify your vision, diversity matters, build only what you need, experiment and iterate and go for great.
His
podcasts
give a more detailed breakdown of his ideas and approaches. However, no transcript is available to easily access this information quickly.
He also has a book,
Innovation Navigation
, that details how people or organizations can change their approach to efficient and quick innovation.
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