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Research Outline
Prepared for Ryan S. | Delivered October 16, 2019
Landing Page Best Practices
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Goals
To determine the best practices for landing page design to inform a presentation. To obtain case studies of companies/brands that have implemented the best practices.
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Early Findings
OVERVIEW
A properly designed landing page increases
conversion rates.
The
design
needs to look great and result in
lead generation
.
The following are
crush courses
that can help one in understanding how best to utilize a landing page.
H
u
b
s
p
o
t
Academy
U
n
b
o
u
n
c
e
5-Day Conversion Crash Course
Landing Page Basics from
K
i
s
s
m
e
t
r
i
c
s
G2 Crowd
Landing Page Go-to-Guide
BEST PRACTICE IN DESIGN
One call-to-action
A landing page needs to have
one dedicated call to action.
It is of paramount importance that it only has one purpose and one call to action. This is called the
1:1 attention ratio.
Keep the calls-to-action above the fold
One should not have to
scroll down
to find the call to action.
Everyone who accesses the site needs to be encouraged to
engage
.
Social proof or testimonials
Social proof
is critical in proving credibility to a new potential client.
If a company can solve a certain problem, the ideal way in getting a new client is to present a
testimonial
.
H
i
g
h
r
i
s
e
, a small CRM company, saw a
102.5%
increase in conversion rates after incorporating this best practice.
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