Prepared for Ryan S. | Delivered October 16, 2019
Landing Page Best Practices
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To determine the best practices for landing page design to inform a presentation. To obtain case studies of companies/brands that have implemented the best practices.
A properly designed landing page increases
needs to look great and result in
The following are
that can help one in understanding how best to utilize a landing page.
5-Day Conversion Crash Course
Landing Page Basics from
Landing Page Go-to-Guide
BEST PRACTICE IN DESIGN
A landing page needs to have
one dedicated call to action.
It is of paramount importance that it only has one purpose and one call to action. This is called the
1:1 attention ratio.
Keep the calls-to-action above the fold
One should not have to
to find the call to action.
Everyone who accesses the site needs to be encouraged to
Social proof or testimonials
is critical in proving credibility to a new potential client.
If a company can solve a certain problem, the ideal way in getting a new client is to present a
, a small CRM company, saw a
increase in conversion rates after incorporating this best practice.
Your research manager recommends working with a
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