Wonder

Landing Page Best Practices

Delivered October 16, 2019. Contributor: Dagmawit W.

Goals

To determine the best practices for landing page design to inform a presentation. To obtain case studies of companies/brands that have implemented the best practices.

Early Findings

OVERVIEWA properly designed landing page increases conversion rates. 
The design needs to look great and result in lead generation.
The following are crush courses that can help one in understanding how best to utilize a landing page.
 Hubspot Academy
 Unbounce 5-Day Conversion Crash Course
Landing Page Basics from Kissmetrics 
 G2 Crowd Landing Page Go-to-Guide
BEST PRACTICE IN DESIGNOne call-to-action
A landing page needs to have one dedicated call to action. 
It is of paramount importance that it only has one purpose and one call to action. This is called the 1:1 attention ratio. 
Keep the calls-to-action above the fold
One should not have to scroll down to find the call to action. 
Everyone who accesses the site needs to be encouraged to engage.
Social proof or testimonials
 Social proof is critical in proving credibility to a new potential client.
If a company can solve a certain problem, the ideal way in getting a new client is to present a testimonial. 
 Highrise, a small CRM company, saw a 102.5% increase in conversion rates after incorporating this best practice.

Research proposal:

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