OVERVIEW

• A properly designed landing page increases conversion rates. 
• The design needs to look great and result in lead generation.
• The following are crush courses that can help one in understanding how best to utilize a landing page.
•  Hubspot Academy
•  Unbounce 5-Day Conversion Crash Course
• Landing Page Basics from Kissmetrics 
•  G2 Crowd Landing Page Go-to-Guide

BEST PRACTICE IN DESIGN

• A landing page needs to have one dedicated call to action.
• It is of paramount importance that it only has one purpose and one call to action. This is called the 1:1 attention ratio. 

• One should not have to scroll down to find the call to action.
• Everyone who accesses the site needs to be encouraged to engage.

•  Social proof is critical in proving credibility to a new potential client.
• If a company can solve a certain problem, the ideal way in getting a new client is to present a testimonial.
•  Highrise, a small CRM company, saw a 102.5% increase in conversion rates after incorporating this best practice.