Prepared for Samuel F. | Delivered January 18, 2020
Langham Hotel Buffet Options
To analyze four different buffets, namely Kitchen on Kent, Melba Restaurant, the Eight Restaurant, and the Food Gallery, and their different concepts in order to determine whether any of them would be a good fit for the opening of a new restaurant.
Kitchen on Kent
Kitchen on Kent is a luxury-style buffet that aims to introduce an
elegant live multi station
dining concept that will allow costumers to enjoy and observe the preparation of every meal.
The restaurants features a
pizza station, fresh pasta,
a hot station, a carvery, cheese and breads, and a dessert station
The price starts at
and goes up to $98 per person for weekend dinners. When compared to the other restaurants, Kitchen on Kent seems to be the least expensive one.
Their target audience mainly included hotel guests and buffet lovers, with a specific focus on the
Since Kitchen on Kent opened recently, on
August 25, 2019
, there are still not a lot of reviews for the restaurant.
However, people still seem to enjoy the restaurant, based on the few reviews it features.
The restaurant is rated
4/5 on Tripadvisor
with 27 reviews,
on Zomato after 21 reviews, and
on Open Table after 109 reviews.
Most of the positive comments are directed at the ambiance, the food, and the service, with people saying things like "
seafood was lovely and fresh
", "the seafood, especially the lobsters, were sensational", "loved the fresh made-to-order sushi".
The restaurant was also
well-received by food critics
, with many being pleasantly surprised by the quality and ambiance of the restaurant.
However, many people were also saying that the value to price was not worth it, with comments such as "
not worth this price
" and "not really worth the penny", "a bit pricey."
There were also a lot of negative comments about the hot section, with customers mainly expressing their disappointment about the
limited selection of dishes
While the restaurant is still relatively new, they were still able to make about
AUD 2.6 million
in revenue but they still struggled to make the first several months profitable, closing the year at a
AUD 576,414 loss.
The biggest difference between their predictions and the end-of-year reports seemed to come from the sales of drinks, where the difference was more than
The restaurant seemed to be
very popular during breakfast
, most likely due to the lower prices, and least popular during lunches.
Overall, we believe that while Kitchen on Kent has come up with a great idea, which is also supported by the positive reviews, it still holds risk, as seen from their financial data.
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