To understand the psychographics of Laredo locals and U.S. citizens moving to Texas from California in order to help create target personas.
Our preliminary search didn't reveal any relevant data on the interests, behaviors, attitude, and other psychographic traits specifically for U.S. citizens moving from Los Angeles traveling to Texas, nor for the average Laredo local.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific reports relevant to this project.
We expanded our search to the state in general, starting with Texas. We found that the people of Texas can be broadly divided into Urban tech-savvy individuals, Suburban Families, and Older Urban.
The urban tech-savvy group make up the largest residential segment and are made up of people with no kid who are very net savvy and have high social media usage rate. They love educational content and are athletic and love outdoor activities, live entertainment, and the latest technologies.