Wonder

Log in

Research Outline

Prepared for Mia H. | Delivered November 19, 2020

C2C ECommerce: Spain

Goals

Identify the market size of the consumer-to-consumer e-commerce market in Spain including a breakdown by vertical: fashion/clothing/accessories, movies/books/music, home & garden, baby & child, sports & leisure, cell phones & accessories, collectibles & art, computers & electronics, games & consoles, motor vehicles, and other non-perishable goods. In addition, identify the market size of the small business e-commerce market in Spain including a breakdown by vertical: fashion/clothing/accessories, movies/books/music, home & garden, baby & child, sports & leisure, cell phones & accessories, collectibles & art, computers & electronics, games & consoles, motor vehicles, and other non-perishable goods. Market size should be expressed in revenue and (if available) number of buyers and number of sellers.

Early Findings

Market Size

  • In our initial search, we found that the total e-commerce market in Spain was worth €30.3 billion in 2019. After an exhaustive search, we found data from 2017 that provided the estimated market share of the consumer-to-consumer (C2C) segment (50%) and the projected year-over-year growth of the segment (25%). All more recent data was either regarding the total e-commerce market, the global e-commerce market, or paywalled.
  • Using the data above and assuming that the market share is still accurate, we can calculate the market size of the C2C e-commerce market in Spain at €15.15 billion (30.3 billion*0.5=15.15 billion) in 2019.
  • In Spain, 11% of consumers use the internet to sell products or services. With 28 million online consumers in Spain, we can assume that there are 3.08 million (28 million*0.11=3.08 million) sellers in the consumer-to-consumer e-commerce market.
  • In the total e-commerce market in Spain, the fashion and apparel segment held the largest share of the market.

Summary

In our initial search, we scoured industry databases, websites, market reports, media publications, and company reports for the market size or share of the C2C e-commerce market in Spain. Unfortunately, the data was not precompiled and we calculated an estimate that has been provided above. In addition, we scanned these sources for a breakdown of the C2C market by segment, however, this was unavailable. We do not believe that this will be available publicly as the C2C market is already a segment of the market and any further segmentation will most likely be paywalled.