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Research Outline
Prepared for Mathieu F. | Delivered April 28, 2020
Escape Rooms - Market Size
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Goals
To determine the global market size of escape room games to be played at home with a breakdown of revenues per geography, in order to aid your marketing strategy.
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Early Findings
There are about
14,000
escape rooms in the world, with
3,000
located in Europe.
From only
24 rooms
in 2014, escape rooms in the United States have grown to reach
2,300
at the end of 2018 second quarter.
California, Florida, Texas, Pennsylvania, and New York have the
highest number
of escape rooms in the United States (full
list here
).
The Room (Germany), 13th Gate escape (United States), Escape Barcelona (Spain), Skurrilum (Germany), and Mad Mansion (Spain) were adjudged the
best escape room companies
in 2019.
The Netherlands has the highest number of escape rooms per million capita at approximately
48
, followed by Israel (
40 rooms
per million capita), and Spain/Canada (
~33 rooms
per million capita).
In France, the number of escape rooms per million capita was
30
by October 2019.
According to the Guardian, there are about
1,500
escape rooms in the United Kingdom.
The first hour of research suggests that the market size of escape rooms in terms of revenue may not exist in the public domain. According to Inc, "
the market size
is hard to quantify as few, if any, research firms follow the industry." That said, the research team has pooled together location-based data that can give an inkling to the size of the market in specific locations.
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