Lead Generation Best Practices

Goals

To find best practices for converting a prospect to a strong lead via a website. Focus is on business-to-business rather than consumers.

Early Findings

  • There is a lot of variation in the results of online surveys when it comes to lead generation best practices.
  • Content marketing is one of the best ways to generate new leads through a website.
  • There are a number of tactics that can be used when it comes to content marketing on a website, e.g. articles, videos, infographics, etc.
  • Website design plays a key role in lead generation.
  • The frequency of the appearance of CTAs on your website can also play a vital role when it comes to lead generation and conversion.
  • The ratio of helpful content to promotional content is also something that should be considered when considering conversion via a website.
  • Understanding the relationship between website traffic, quality of that traffic, and conversion rate can also be helpful in optimizing the conversion rate of a website.

Proposed next steps:

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