Lead Generation - Top Trends

Goals

To discover new or fresh ways to generate leads by obtaining 7-10 top trends in lead generation.

Early Findings

  • More B2B (business-to-business) marketers are currently using behavioral intelligence in optimizing their sites. These marketers are optimizing sites based on insights gathered from heat mapping, attention mapping, click mapping, and scroll mapping.
  • There is increased personalization and segmentation in lead generation. This trend is driven by "an increasing focus on the customer experience".
  • According to Naser Alubaidi, a growth marketer at Venngage, "the next wave of content marketing is visual content".
  • Currently, video content is being used by most (87%) of marketers in their marketing strategy.
  • According to a Marketing Land report, most customers prefer human interaction to technology-driven conversations.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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