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Research Outline
Prepared for boaz | Delivered October 8, 2020
SaaS Developers Platforms
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Goals
To list the business models and revenue generated for the top SaaS developers' platforms.
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Early Findings
The top SaaS developers platform presented here were selected on the basis of their inclusion in a list of the top 10 SaaS companies and applications of 2020 from
DesignRush
, and a list on the blog of
Nextiva,
where the top 75 SaaS companies of the decade was listed.
Dropbox was listed as the top developer platform by
DesignRush
and as one of the top platforms for project management by
Nextiva
. The company has over
500,000
developers and annual revenue for 2019 was
$1.7 billion.
Hubspot is ranked second by
DesignRush,
and as one of the top Marketing tools by
Nextiva.
The annual revenue was
$674.9 million, up 32
% compared to 2018.
Mailchimp places third on the
DeisgnRush
list, and is also listed as a top marketing tool by
Nextiva.
The company is privately held, however annual revenue is estimated at
$700 million
for 2019.
Adobe is ranked fourth on the
DesignRush
list and is also listed as a top marketing tool by Nextiva. Annual revenue for fiscal 2019 was
$11 billion
.
Slack is listed in fifth place by
DeisgnRush
, and as one of the top business communications tools by
Nextiva
. Annual revenue for fiscal year 2020 increased year-over-year by
57% to $630.4 million
.
Shopify is ranked sixth by
DesignRush
, and is named as a top website content tool by
Nextiva
. Annual revenue increased by 47% over the revenue for 2018 to
$1.578 billion
.
Microsoft is placed at seventh by
DesignRush,
and is one of the top workforce automation tools according to
Nextiva
. Annual revenue for fiscal 2019 was
$125.843 billion
Google places eight on the DeisgnRush list and is also listed as a top workforce automation tool by
Nextiva.
Annual revenue for Alphabet, parent company for Google for the fiscal year ending 30 June 2020 was
$166.030 billion
, an increase of
11.96%.
SurveyMonkey places at number nine on the
DesignRush
list, and is listed as a top data
a
n
a
l
y
t
i
c
s
tool by
Nextiva
. Annual revenue for fiscal year 2019 was
$307.4 million
.
Zoom ranks at number ten on the
DesignRush l
ist, and is included in
Nextiva's
list of top business communications tools. Annual revenue for Zoom in fiscal 2019 was
$331 million.
Cvent and Eventbrite were not mentioned in the DesignRush article, however they were mentioned as top event marketing tools by
Nextiva.
In an article in the Washington Business Journal, it was reported that Moody's Investor Service projects annual revenue for the privately held Cvent at
$630 million to $706 million
for 2020-2021. Eventbrite posted annual revenue of
$327 million
for fiscal 2019.
Summary
During the initial hour the focus was placed on determining the availability of the requested data. The list of top SaaS developers' platforms presented here was culled from a top ten list for 2020 and a list of the top 75 SaaS platforms from the past decade. Annual revenue figures for each company named was also presented.
We propose to continue the research to provide a profile of each company which will include the number of developers per platform, as well as information defining the business model adopted for each platform, as well as how it has been adapted to suit the needs of the company. Please note that despite being unable to find absolute figures for the number of developers for some platforms, and although the search for this figure will continue, there is a possibility that the information for some platforms is not publicly available.
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