Wonder

Research Proposal

Prepared for Gil T. | Delivered September 22, 2019

League of Legends - Premium Coaching Market

Goals

To understand the League of Legends premium (one-on-one) coaching market by obtaining the market size, market growth, an analysis of ProGuides and GamerSensei, and opportunities for a new service. This information would be used to decide if a new product line can be introduced into this market.

Early Findings

The League of Legends, also known as LoL, "is an online multiplayer battle arena game" which was released for the first time in 2009. 
According to Statista (screenshot available here), the game generated $1.4 billion as revenue in 2018.
LoL's 2018 revenue represents a 21% decrease in its 2017 revenue.
By attaining certain levels in LoL, players can begin to earn money by leveraging views generated on YouTube to sell ads.
A post made by a user on Reddit suggests that League of Legends coaching rates are expensive. The user stated that the coaching service is priced at $120 per hour.
Out of 1,300 ratings, ProGuides is rated 4.7 on Apple Store. 
 GamerSensei has an A-rating on Better Business Bureau (BBB).
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Prepared By

Benjamin H.

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