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Research Outline

Prepared for Gil T. | Delivered September 22, 2019

League of Legends - Premium Coaching Market

Goals

To understand the League of Legends premium (one-on-one) coaching market by obtaining the market size, market growth, an analysis of ProGuides and GamerSensei, and opportunities for a new service. This information would be used to decide if a new product line can be introduced into this market.

Early Findings

  • The League of Legends, also known as LoL, "is an online multiplayer battle arena game" which was released for the first time in 2009.
  • According to Statista (screenshot available here), the game generated $1.4 billion as revenue in 2018.
  • LoL's 2018 revenue represents a 21% decrease in its 2017 revenue.
  • By attaining certain levels in LoL, players can begin to earn money by leveraging views generated on YouTube to sell ads.
  • A post made by a user on Reddit suggests that League of Legends coaching rates are expensive. The user stated that the coaching service is priced at $120 per hour.
  • Out of 1,300 ratings, ProGuides is rated 4.7 on Apple Store.
  •  GamerSensei has an A-rating on Better Business Bureau (BBB).
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.