Support product innovation strategy in the whipped topping category by learning from yogurt/frozen yogurt commoditization, zooming in on trends and demographics in those categories as well as in diet ice cream.
Specifically, the report should contain the market size & demographics (and how they compare / contrast) of four categories: Whipped Topping, Yogurt, Frozen Yogurt, and Ice Cream (ideally the diet ice creams e.g. Halo Top). Specific demographic information should include the purchasers' age range, gender, HHI, where they shop for those items, and other brands they choose.
If this is not available, then the report should include any relevant trends or information in the yogurt/ice cream space that may overlap with the whipped topping space.