Research Proposal

Impacts of Wellness 3.0


To find out insights on how Wellness 3.0 (next gen of Health and Wellness) has impacted the willingness or openness of the 30-45 year old audience to consider medical or aesthetic intervention to achieve self-optimization goals.

Early Findings

  • According to data published by the American Society of Plastic Surgeons, the number of total cosmetic procedures peaked at 17.5 million in 2017, an increase of 2% from 2016.
  • Majority of these procedures, 15.7 million, were minimally invasive procedures like facial fillers and chemical peels.
  • Only 1.8 million procedures were surgical, such as liposuction and tummy tucks.
  • According to Dr. Raffi Der Sarkissian, a double board-certified plastic surgeon with Boston Facial Plastic Surgery, the clientele of these procedures include a wide range from 20-year-olds seeking preventative skin care techniques and peels, to patients over 50 who are reentering the workforce and looking to regain a youthful glow.
  • According to Dr. Min S. Ahn, patients of cosmetic enhancements range in ages from 16 to 75.
  • As noted by Dr Ahn, these patients love how they look like a refreshed, younger version of themselves after undergoing minimally invasive procedures, such as surgical tightening of the jowls and neck with no incisions in half the time of surgery.
  • According to the American Society of Plastic Surgeons, top 5 surgical procedures in 2018 were breast augmentation (313,735 procedures), liposuction (258,558 procedures), nose reshaping (213,780 procedures), eyelid surgery (206,529 procedures), and tummy tuck (130,081 procedures).
  • According to data, three most popular procedures in 2018 were Botulinum toxin type A (Botox), soft tissue fillers, and chemical peels, which were up by 3, 2, and 1 percent respectively from 2017.
  • According to a report published by the American Academy of Facial Plastic and Reconstructive Surgery, millennials, between 23 and 38 years old, have increased the demand for plastic-surgery procedures because of their fixation with self-care and growing up with social media.
  • One of the biggest motivators for patients who underwent these surgeries was to look better in selfies.
  • According to the 2018 AAFPRS survey, unlike previous generations, millennials aren't waiting until they're older to get Botox and fillers to make them appear younger.
  • As opined by several cosmetic surgeons, Gen Xers tend to take cosmetic surgery in their stride and perceive cosmetic procedures as maintenance.
  • According to cosmetic surgeon Rhys Branman, adults between the ages of 31 and 45 are more likely to take things slow and easy looking toward reform and are a bit more conservative than baby boomers when it comes to cosmetic procedures.
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Prepared By
Agnidip M.
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