Lincoln Electric Competitive Landscape
To find information that will facilitate completing a competitive landscape for Lincoln Electric and its true competitors. Information to be provided will include a description of the company, its products and services, website link, latest annual revenue information, marketing budget information with a focus on digital marketing, perceptions of cost/quality, information on social media such as activity and followers, and monthly website traffic.
- Lincoln Electric is an "American multinational company and a global manufacturer of welding products, arc welding equipment, and welding consumables."
- Lincoln Electric's main product categories includes:
- Equipment - includes welding equipment, cutting equipment, guns & torches, welding gear, and weld fume control.
- Consumables - includes welding wires, flux, and rods.
- Automation - includes robotic automation, cutting automation, robotic power sources, robotic wire feeders, mechanized automation, and orbital welding.
- In 2018, Lincoln Electric had a value of $3.029 billion in net sales.
- Lincoln Electric's true competitors include ESAB, Colleen & Herb Enterprises, Carmin Industries, Hypertherm, and Genesis Systems Corporation.
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