Lincoln Electric Competitive Landscape

Goals

To find information that will facilitate completing a competitive landscape for Lincoln Electric and its true competitors. Information to be provided will include a description of the company, its products and services, website link, latest annual revenue information, marketing budget information with a focus on digital marketing, perceptions of cost/quality, information on social media such as activity and followers, and monthly website traffic.

Early Findings

Lincoln Electric

Proposed next steps:

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