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Research Outline

Prepared for Paige B. | Delivered September 10, 2019

Line Application: Company Analysis

Goals

To understand the opportunities of collaborating with LINE app by providing informational and competitive insights around LINE's market prevalence, user makeup, if people use the app for personal use or work, if people use LINE with Dropbox or Google Docs, and its growth figures.

Early Findings

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
  • The LINE app is developed by LINE Corporation.
  • LINE was conceived as a mobile messaging service but it has grown into a social platform with hundreds of millions users worldwide.
  • Research through Enlyft, SimilarWeb, and HG Data revealed no market prevalence and user makeup of the LINE app.
  • As seen in LINE's website, it appears that the app is meant for personal use it is for friends and family.
  • The company website does not disclose any information pertaining to the use of the LINE app with Dropbox or Google Docs.
  • According to Similarweb, in the last 28 days, the LINE app's Google Play ranks rose to 31 while on App Store, it remained the same, on 61.