• According to a November 2018 study by Digiday, 42% of media buyers plan to increase their ad spending on the platform in 2019 while around 47% of them expected to keep budgets the same and 11% reported that they would decrease ad spending on LinkedIn.
• The AdStage website presents LinkedIn's advertising benchmarks for the first quarter of 2019. The benchmarks are as follows:

CPC, CPM, & CTR

• Median CPC was $3.99.
• Median CPM was $7.85.
• Median CTR was 0.18%.
• CPC on LinkedIn jumped 27 cents in the first quarter and down $1.27 from where it was the same time in 2018 to $3.99.
• LinkedIn CPM on the other hand "increased by 3.7% Q/Q, and became over a dollar more expensive than what it was this same time in 2018" to a value of $7.85 .
• The median CTR for ads on LinkedIn dropped by 0.08% from the last quarter to a value of 0.18% in the first quarter of 2019.

Summary of Findings

• In preliminary research, we were able to find general information on LinkeIn ad benchmarks as information for the legal industry remained limited in the public domain.
• We can focus additional hours of research in trying to find benchmark information that is specific to the legal industry.