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Research Outline
Prepared for Taylor C. | Delivered October 22, 2019
Lisa Cooke
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Goals
Understand the background, employment history, education, and personal life of Lisa Cooke in order to have conversation starters.
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Early Findings
Current Employment
Currently, Lisa Cooke works at
Shaw Communications.
Between
2005 and 2014
, Lisa worked in brand management, product management, marketing, and customer experience.
Lisa Left the company between
2014 and 2017
when she came back to the company as the Director of digital marketing. In this role, she worked with Digital Sales, Media, Analytic and Marketing professionals to ensure proper implementation and operation of the department.
In
October 2019,
Lisa also took on the role of Vice President of Consumer Marketing. This role is focused on providing an excellent customer experience through programs like the Voice of the Customer program and Customer Experience journey design.
Employment History
Between
2005 and 2007,
Lisa Cooke was involved in volunteer efforts with Sexual Health Access Alberta. In addition, she has been involved in volunteer efforts with Lakeview Community Association in 2014 and Hockey Calgary in 2018.
In
1998-2000
Lisa worked as a Public Relations Assistant for Solomon Friedman Advertising in Phoenix, Arizona.
I
n
2000-2004
she worked as a Public Relations Associate with Twentieth Century Fox in Los Angeles, California.
I
n
2004
she worked as
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o
m
m
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n
i
c
a
t
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s
& Advertising, Account Manager with Trigger in
C
a
l
a
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y
, Canada.
After working at Shaw Communications, Lisa worked for Banff Centre as the Vice President of Marketing and Communications between
2014 and 2017
in Alberta, Canada before returning to Shaw.
In addition, Lisa worked at
K
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y
w
o
r
k
Labs as the Vice President of Strategy and Communications between
2014 – 2015
in
C
a
l
a
g
a
r
y
, Canada.
Education
Lisa Cooke attended
Arizona State University
in 1997-2000 where she obtained a degree in Public Relations and Journalism with a Business Major.
In addition, she studied Communications and Advertising at the
Institute of Communication Agencies
(CAAP) between 2005-2006.
Additional Insights
In addition to the above findings, we scoured media articles, social media sites, and the company website. This search provided no additional insight or significant mentions of Lisa Cooke. We found job descriptions on the Shaw Communications website that mentioned Lisa as the Director of Digital Marketing. However, the Facebook profile that we found was private and we could not confirm that it was the correct person.
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