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Research Outline
Prepared for Samuel H. | Delivered March 10, 2020
List of Experts: Luxury and Spirits
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Goals
To identify a list of experts in the luxury and spirits industry, specifically in Russia and China, who can provide perspective on industry changes and future positioning, which can assist with interview preparation.
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Early Findings
Russian Experts
1. Dr. Alexander Mechetin
Dr.
Alexander Mechetin
is the founder and CEO of the Beluga Group, which is the
largest spirits company
in Russia.
Dr. Alexander Mechetin has worked in the
s
p
i
r
i
t
s
industry for
over 20 years
.
The
LinkedIn
page for Dr. Mechetin notes he graduated from business school at the University of Oxford in 2008.
His
professional connections
include the Beluga Group (CEO), Penta Agrogrup OAO (director), Royal Credit Bank OJSC (director), Sword Enterprises (director), Synexec Securities Ltd (director), Agroprocessing Holdings Ltd (director), and Delovaya Rossiya OOO (member-general council).
Estimated public asset worth of Dr. Mechetin is
$135,004,633
in USD.
2. Oleg Yasenov
Oleg Yasenov
is the marketing director for Russia's largest spirits company, the Beluga Group.
The
LinkedIn
profile notes Oleg Yasenov's prior employment was the head of brand management for Reemtsma-Kyrgyzstan, and he studied Business at American University-Central Asia.
Reemtsma-Kyrgyzstan is a tobacco company, noted to be the world's
fourth largest
cigarette manufacturer, located in Kyrgyzstan.
3. Aizel Trudel
Aizel Trudel
is the CEO and founder of Aizel.ru, which was the first luxury and fashion retailer in Russia.
Trudel also is the president of the
Landau Fashion Group
, according to her
LinkedIn
profile.
The international shoe brand,
Christian Louboutin
, was introduced in Russia by Trudel 20 years ago.
Trudel continues working with
high-end brands
, such as Chanel, Prada, and Gucci, assisting these brands with specific audience-targeted marketing.
Today, Trudel assists emerging
Millennial designers
by assisting them in gaining recognition, such as connecting them to the Mercedes-Benz Fashion Week.
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