Live Ticketed Entertainment Market in the US

Goals

To provide a market analysis of the live ticketed entertainment market, including historical, current, and predicted market shares/revenues of individual event types (i.e. music, sports, and/or theater), trends in live entertainment, and areas/methods for potential investment in the industry.

Early Findings

  • The US ticketing market size was estimated to be $10.5 billion in 2019.
  • The industry has grown at a rate of 8.5% per year since 2010 and is predicted to keep growing as Gen Z and Millennials are the driving force behind this growth.
  • The global industry is expected to grow at a CAGR of 4.3% until 2025.
  • The ticketing industry is heavily dominated by sales from music concerts (49%), sporting events (21.2%), and theaters (19%).
  • This means that the revenue of live ticketing generated by theaters amounted to roughly $2 billion in 2019 (0.19 * $10.5 billion).
  • The market is, however, very segmented, with the two leaders, Ticketmaster and Livenation, taking only 8% of the total market share. This means that there are a lot of opportunities for innovative start-ups with good ideas to take a larger market share.
  • Since most of the tickets are now sold online, ticket vendors are pushing for the introduction of user-friendly apps that can provide easier access to tickets.
  • Experts are expecting that in the next few years, there will be a big shift towards mobile ticket sales.
  • Blockchain is also expected to have an impact on the market, as more and more players in the industry have looked to develop solutions that use the technology.

Proposed next steps:

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