Impact of Shipping Incentives & Return Policies


To obtain insights into the impact of shipping incentives and returns impact sales as well as how some major retailers in the appliances space are handling this issue. This will be used to develop a best in class strategy for shipping and returns

Early Findings

Shipping Incentives and eCommerce

Proposed next steps:

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In our initial findings, it is clear that there is some information on shipping and online shopping. We, therefore, propose to continue to provide 5-7 insights on: 1. The impact of free shipping on online e-commerce sales. 2. Impact of flexible return policy on online e-commerce sales.
We also propose to conduct industry analyses on 10 major players in the appliances space. The analysis will focus on how each tackle free/discounted shipping incentives, whether it is offered with a minimum purchase, the geographic area, how they tackle returns, details on in-store credit or money back, and the product condition to be qualified for return. Some players may include BestBuy, CanadianAppliance Source, Costco, RONA, Trail Appliances, Structube, IKEA, West Elm, Article, Casper, Endy, and Sleep Country.