Research Outline

Competitive Landscape: Hilton Sandestin Beach


To create compset or competitive landscape for Hilton Sandestin Beach’s competitors including:
  • Embassy Suites
  • The Henderson
  • Sandestin Golf and Beach Resort
  • Marriott’s The Grand Hotel Golf Resort & Spa, Autograph Collection
  • Marriott’s Sheraton Panama City Beach Golf & Spa Resort
  • The Lodge at Gulf State Park (Hilton Hotel in Gulf Shores)
  • Hilton Garden Inn in Miramar Beach (opening May 2020 )
  • The Effie Sandestin in Miramar Beach (opening August 2020 )
  • Embassy Suites in Orange Beach (opening date to be determined)

Early Findings

Hilton Sandestin Golf and Beach Resort

  • Hotel Class: 4.0-star
  • Property Type: Resort, 602 rooms
  • Primary View: Ocean
  • Style: Traditional, Modern
  • Room Rates: $190-1280/night
  • Guest Ratings: " A total of 3307 have reviewed the Hilton Sandestin Beach Golf Resort & Spa, giving it a rating of 4, on a scale of 1-5."


  • Hilton Sandestin Beach is located on Florida’s Northwest Gulf Coast, which includes views of the Gulf of Mexico’s white sands and emerald-green waters. The 20,000 square foot beachfront deck has palm trees and chaise lounges and private cabanas.



  • It is the "largest full-service beachfront resort in Northwest Florida". It features six restaurants, including a AAA Four-Diamond venue.
  • The resort has 602 guest rooms and suites, located in the Emerald and Spa Towers. It also has 40,000 square feet of indoor meeting space.
  • Its facilities include a luxury spa, a state-of-the-art fitness center, outdoor recreational options, nearby golf and shopping. It is also in proximity to family-friendly attractions.


  • The resort "has been recognized with the Forbes Travel Guide Star Rating, and been named ‘Top 150 U.S. Resorts’ and ‘Top 20 Florida Golf Resorts’ by Conde Nast Traveler magazine. "
  • "In 2009, the resort earned the Florida Green Lodging Program Designation from the Florida Department of Environmental Protection for its implementation of green practices."
  • In 2016, "Hilton Sandestin Beach was awarded the TripAdvisor GreenLeader Silver certificate."

Embassy Suites by Hilton Destin Miramar Beach

  • Location: Miramar Beach, FL
  • Hotel Class: 3.5-star
  • Property Type: Hotel
  • Room Rates: $172-229/night
  • Facilities/Amenities Business center, fitness center
  • Guest Ratings: "A total of 1736 have reviewed the Embassy Suites Hotel Destin Miramar Beach, giving it a rating of 4.5, on a scale of 1-5."

The Henderson — A Salamander Beach & Spa Resort

  • Location: Destin, FL
  • Hotel Class: 5.0-star
  • Property Type: Hotel
  • Room Rates: $189-302/night
  • Guest Ratings: "A total of 766 have reviewed The Henderson — A Salamander Beach & Spa Resort, giving it a rating of 4.5, on a scale of 1-5."
  • Amenities: Dining, Free Internet, Pool; The Salamander Spa has 11 treatment rooms, a salon and a fitness center. The hotel has five restaurants.


  • For the initial hour, we were able to identify some data points for Hilton Sandestin Golf and Beach Resort, Embassy Suites by Hilton Destin Miramar Beach, and The Henderson — A Salamander Beach & Spa Resort. We were able to find some data points on the hotel class, property type, amenities, ratings, location, and others. Please also let us know if there are other data points of interest for these three hotels. We can continue to find similar data points for the other hotels, as well.
  • In the course of our research, we also found some insights on Sandestin Investments, LLC, which might be of interest.
  • Feel free to select or add an option below.

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Prepared By
Mik W.
510 assignments | 5.0