Campaign Websites: Recruiting Workers

Goals

To have at least 10 examples of campaign websites set up by cities or economic development councils that are designed to get workers to move to that city. An ideal response would NOT include the two examples already provided here, and here, as there is already awareness of them.

Early Findings

Caveats to the Initial and Subsequent Research

  • As a reminder, Wonder only uses publicly available sources. We do not have access to paid databases or paywalled reports, but we can cite them in research for reference only [in case purchase is desired]. If that is of interest, that would clearly have to be communicated to us in any reply. However, no indication of paid resources to add value to this research was seen in the discovery phase.
  • The directions were for us to find examples for moving to a CITY, but because of the Chilean example, we can expand to include countries as well in further research. If this is not correct, that should clearly be communicated to us in any reply. For this initial hour of research, we stuck to the United States, and provided three examples that encompass one state, and two cities.

Examples of Campaign Websites

  • Iowa launched a campaign and website to encourage people from across the nation to visit, live and work in Iowa. The “This is Iowa” campaign is designed to spur economic growth by revealing the great quality of life that is available in the state. For example, this video captures New York residents realizing how Iowa is not only cost-effective, but home to modern amenities, short commutes, and award-winning recreation and culture. This four minute video is extremely effective as part of the "This is Iowa" campaign. "Market research commissioned by the Iowa Economic Development Authority (IEDA) shows about two-thirds of travelers seriously consider moving to a new place after visiting. However, most people are unable to relocate without having a job lined up, preferably in an industry with growth potential, and most do not associate Iowa with cutting-edge careers or quality of life attributes like recreational or cultural activities."
  • "Live in Great Falls" is a Montana based website that encourages people and business to live, work, learn, play, and innovate in their city. For businesses, they offer tools like "Size Up" that can be used to see what competition exists in the market; conduct business industry analysis; map competitors, customer base, and suppliers; find the best places to target advertising and perform demographic analysis. Another tool for success is "Live Plan", an interactive business planning tool that can be used for a start-up or to transition an existing business for expansion. Through this online tool a company can work on their business plan when it’s convenient for them and get the benefit of one-on-one coaching from one of their Small Business Development Advisors. Their partners include the Great Falls Development Authority , the Great Falls Chamber of Commerce , and the Downtown Great Falls Association.
  • The New Orleans Business Alliance has a website that is designed to get workers and businesses to relocate to New Orleans. They "engage in traditional economic development by focusing on marketing the strengths and assets of New Orleans to spur the city’s growth and economic diversity. They are "committed to aiding [their] small business owners establish, grow and expand their companies, especially [their] local minority- and women-owned small enterprises." They assert: "[w]hether you’re a decision-maker looking to locate or expand, an entrepreneur creating the next Amazon or BET, a retailer searching for the right location, an employee looking for upward mobility or an employer looking for the best workforce, let the New Orleans Business Alliance be your guide."

Summary Of Our Early Findings Relevant To The Goals

  • As discussed at the top of this document, Wonder only uses publicly available sources. We do not have access to paid databases or paywalled reports, but we can cite them in research for reference only [in case purchase is desired]. If that is of interest, that would clearly have to be communicated to us in any reply. However, no indication of paid resources to add value to this research was seen in the discovery phase.
  • The directions were for us to find examples for moving to a CITY, but because of the Chilean example, we can expand to include countries as well in further research. If this is not correct, that should clearly be communicated to us in any reply, next to each scoping that is suggested. We will cover this in the scopings below.
  • For this initial hour of research, we stuck to the United States, and provided three examples that encompass one state, and two cities. Please review these three to ensure these are the types of websites that are desired. If not, that would clearly have to be communicated to us in any reply.
  • As suspected, there are no pre-compiled lists of these campaign websites. Therefore, each country, state, and/or city must be looked at individually. This time involvement will be reflected in our scopings below.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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