Wonder

Research Outline

Prepared for Yuna P. | Delivered October 15, 2020

Women-Focused Platforms: Competitive Landscape

Goals

To provide a competitive analysis of women-focused platforms of companies, including Google, Facebook, Amazon, Netflix, GE, Citi, Bank of America, JP Morgan, Morgan Stanley, and American Express. An example is JP Morgan's Women on the Move platform has online resources, which holds events and creates content around their women-focused goals (expand women-run businesses, improve women's financial health and empower women's career growth). The analysis will include the name of company, name of platform (if there is any), the objectives, what kind of programs and initiatives support those objectives? screenshots, and links to accompanying materials. 

Early Findings

The required information about the women-focused platforms of various companies is contained in the attached slide.
Google1. Google for Startups Accelerator for Women Founders
Google for Startups Accelerator for Women Founders is a “three-month digital accelerator program for high potential Seed to Series A tech startups based in the U.S. and Canada.”
The inaugural batch was scheduled for late September 2020, with the first cohort made up of 10-12 top U.S and Canada-headquartered startups.
The accelerator program is designed to bring the best of Google’s programs, products, people, and technology to women-led tech startups across the region.
Initiatives in support of the program include mentorship, technical project support, deep dives, and workshops focused on product design, customer acquisition, and founders’ leadership development.
The program will feature relevant experts from Google helping participants with in-depth mentorship on technical challenges focusing on data and machine learning.

2. Women Techmakers Program By Google
Google’s Women Techmakers program is designed to provide visibility, community, and resources for women in technology. The initiative is working to create a world where all women can thrive in tech.
Since its inception in 2014, the program has united thousands of women in technology through its events and leadership programs.
The impacts of the program include 87 advocates and 245 events across 325 communities. The program has 70,000 members.
The program runs various events annually, including Google summits and conferences, International Women’s Day and I/O, Hackathons, and local community-hosted meetups.
Women Techmakers’ events are designed to build expertise and community to help women thrive in technology.
Its initiatives include the Women Techmakers India aimed towards unifying women's ecosystem in technology through collaboration with other communities, tech companies, and influencers.
It also has a scholarship program to create gender equality in the tech industry by encouraging women to excel as active participants and leaders in the field.
 3. Women Will By Google
Women Will is a "Google initiative that focuses on digital programs for economic empowerment for women across the world."
The initiative tackles gender gap issues for women through technology and creating communities across the globe. 