Research Outline

Mental Wellbeing Market Growth


To understand the mental wellbeing market growth rate and growth drivers in other to facilitate an investor pitch.

Early Findings

  • Facts & Factors conducted market research into the behavioral health market and revealed that the behavioral health market would grow at a CAGR of 11.22% between 2020 and 2026.
  • Facts & Factors defines behavioral wellbeing in its research market research cited above as "the scientific study of an individual’s mental well-being of an individual’s emotions, behaviors and behavior, his ability to work in everyday life, and his sense of self. A person struggling with behavioral health may experience stress, depression, anxiety, sadness, mood disorders, alcohol, ADHD or learning disabilities, relationship problems, or other psychological issues."
  • A different market research by Precedence Research into the behavioral health market revealed that the market is expected to grow market at a CAGR of 5.02% between 2020 and 2027.
  • Precedence Research states that behavioral health is "always used in the context of mental health, wellbeing, and resilience."

Summary of Initial Research

  • Our initial research shows that the mental wellbeing market is used interchangeably with the behavioral health market in market reports. Our initial research also shows that the mental wellbeing market expected annualized future growth rate in the next 5/6 years is between 5.02% and 11.22%. While the growth forecast covers the current years, a more accurate data would be gotten if the current market growth is based on market size growth in the last full year (2020 since 2021 is just three months old) compared to the previous full year (2019).