Prepared for Greg R. | Delivered May 28, 2020
Leg Sleeve - Buyers
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A demographic profile of leg/calf sleeve buyers, including their age and cross-interests.
of US runners are between ages 25 to 44.
In 2018, adults between ages
30 to 39
accounted for the majority of marathon runners.
In the US,
58% of people
who ran marathons in 2018 are women, compared to 42% who are men.
57% of marathon
runners were men.
Runners in the US tend to be highly educated, as
78% of them
have a college degree.
Almost 60% of runners in the US have a household income of
$100,000 or more
Over 60% of runners in the US are
The average runner "
has been running
for 13 years, and runs 23 miles weekly.
Runners are motivated by: "
to stay healthy (39%); the desire to stay in shape (32%); the enjoyment of running (29%); training for or entering a race (27%); to relieve stress (27%)
Runners reported "
an average of eight events in the last 12 months, the 46% expect their participation to increase in the next year."
Despite thorough research, we were unable to find any data that'd help create a demographic profile of leg or calf sleeve buyers.
Knowing that these products are mainly purchased by runners, we provided the demographics of US runners.