Delivered January 7, 2020. Contributor: Jennifer P.
Gain an understanding of how DTC companies Keeps, Cove, and Evens are marketing to consumers, specifically using strategies prioritizing ROI over customer acquisition
Hair loss solution company Keeps reports nearly 60% month-over-month growth since their launch in early 2018.
Customer retention rates for the DTC company are over double that of leading hair loss brands that employ a traditional sales model.
The focus the company has used is around the combination of immediacy and high quality care, with a customer being able to receive a diagnosis and plan within an hour, vs. the average wait of 32 days to see a dermatologist.
The company has used this unique ability to increase access to medical expertise and give users more power over managing their treatment to stand out over other companies.