Research Outline

Gaming Fashion Lines


The goal is to determine what clothing brands are targeting gamers with their fashion lines.

Early Findings

  • Insert Coin is a brand that is dedicated to clothing and accessories that are game-themed.
  • They offer mens and womens clothing and accessories, and offer the ability to search for items by game as well as style.
  • Adidas came out with the GMR shoe that can be worn by football players to automatically translate real-time plays into gaming apps.
  • Uniqlo has an entire section of clothing that is devoted to gaming, anime, and manga prints.
  • D Cave has their own clothing brand that is geared towards gamers that live stream their games.
  • D Cave also has a section of FaZe Clan clothing. FaZe Clain is a professional eSports organization.
  • DRKN is a Swedish brand that makes branded video game clothing for games such as Call of Duty.
  • Glitch Gear offers apparel with game designs from games such as Gears of War and Pokemon.
  • Vans shoes created a line of Nintendo game-themed sneakers with designs from Mario, Donkey Kong, and Legend of Zelda.