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Research Outline
Prepared for Maria G. | Delivered August 27, 2020
Gaming Fashion Lines
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Goals
The goal is to determine what clothing brands are targeting gamers with their fashion lines.
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Early Findings
Insert Coin
is a brand that is dedicated to clothing and accessories that are game-themed.
They offer
m
e
n
s
and
w
o
m
e
n
s
clothing and accessories, and offer the ability to search for items by game as well as style.
Adidas came out with the
GMR shoe
that can be worn by football players to automatically translate real-time plays into gaming apps.
U
n
i
q
l
o
has an entire section of clothing that is devoted to gaming, anime, and manga prints.
D Cave
has their own clothing brand that is geared towards
g
a
m
e
r
s
that live stream their games.
D Cave also has a section of
FaZe Clan clothing
. FaZe
C
l
a
i
n
is a professional
e
S
p
o
r
t
s
organization.
DRKN
is a Swedish brand that makes branded video game clothing for games such as Call of Duty.
Glitch Gear
offers apparel with game designs from games such as Gears of War and Pokemon.
V
a
n
s
s
h
o
e
s
created a line of Nintendo game-themed sneakers with designs from Mario, Donkey Kong, and Legend of Zelda.
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