Wawa

Goals

Gain information around Wawa's made-to-order sandwich and non-bottled beverage sales in order to inform the approach to 2020 promotions

Early Findings

  • Prepared food and beverage account for over 50% of Wawa’s revenue.
  • The company has shifted their strategy away from convenience store staples, and more towards their casual lunch options.
  • In fact, while their prevous competitors were in the convenience store space, such as 7-Eleven and Circle K, they are now focusing on rivals like Panera, Dunkin Donuts, and Chipotle.
  • Panera has an annual revenue of $2.8 billion, Dunkin Donuts $860 million, and Chipotle has $4.5 billion.

Proposed next steps:

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