Gain information around Wawa's made-to-order sandwich and non-bottled beverage sales in order to inform the approach to 2020 promotions
- Prepared food and beverage account for over 50% of Wawa’s revenue.
- The company has shifted their strategy away from convenience store staples, and more towards their casual lunch options.
- In fact, while their prevous competitors were in the convenience store space, such as 7-Eleven and Circle K, they are now focusing on rivals like Panera, Dunkin Donuts, and Chipotle.
- Panera has an annual revenue of $2.8 billion, Dunkin Donuts $860 million, and Chipotle has $4.5 billion.
Proposed next steps:
You need to be the project owner to select a next step.