Wonder

Research Outline

Prepared for Yuna P. | Delivered November 13, 2019

Wawa

Goals

Gain information around Wawa's made-to-order sandwich and non-bottled beverage sales in order to inform the approach to 2020 promotions

Early Findings

The total annual revenue for WaWa is $10 billion per year.  
Prepared food and beverage account for over 50% of Wawa’s revenue. 
Wawa's average customer spend is $7.42 per visit.  
They serve over 800 million customers per year. 
Each year they sell 80 million hoagies and 200 million cups of coffee. 
The company has shifted their strategy away from convenience store staples, and more towards their casual lunch options. 
In fact, while their prevous competitors were in the convenience store space, such as 7-Eleven and Circle K, they are now focusing on rivals like Panera, Dunkin Donuts, and Chipotle. 
Panera has an annual revenue of $2.8 billion, Dunkin Donuts $860 million, and Chipotle has $4.5 billion. 
 