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Research Outline
Prepared for Erez H. | Delivered April 10, 2020
Low And Non-alcoholic Beverage Market
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Goals
Understand the global market surrounding the low and zero alcohol beverage category including sales by leading states, brands, case volume, dollar volume, and potential grow for the next 5 years.
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Early Findings
Non-Alcohol Beverages
In 2020, the non-alcoholic beverage sector was valued at
$1.15 trillion USD
globally with a CAGR of 4.7% between 2020 and 2023.
In 2020
99.1%
of non-alcoholic beverages were purchased in-store with 0.9% purchased online globally.
In the same year,
58.6%
of non-alcoholic beverages were consumed at home and 41.4% of beverages were consumed out of home in bars or restaurants.
The segment consists of bottled water, juice, and soft drinks with soft drinks holding the largest market share with
$739.27 billion USD.
The United States holds the largest market share regionally with
$342.86 billion USD.
Revenue by segment in 2020:
Bottled Water:
$305.06 billion USD
Juice:
$102.46 billion USD
Soft Drinks:
$739.27 billion USD
Volume by segment in 2020:
Bottled Water:
465.94 billion ML
Juice:
35.16 billion ML
Soft Drinks:
356.09 ML
Revenue By region in 2020:
United States:
$342.86 billion USD
China:
$102.33 billion USD
Japan:
$64.68 billion USD
Germany:
$53.66 billion USD
United Kingdom:
$37.61 billion USD
Revenue by Leading brands in 2018:
Nestle SA:
$38.74 billion USD
The Coca Cola Co.:
$31.86 billion USD
PepsiCo Inc.:
$29.74 billion USD
Starbucks:
$19.69 billion USD
Unilever Group:
$12.87 billion USD
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