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Research Outline
Prepared for Isis D. | Delivered February 24, 2022
Parent Nation Influential Outreach
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Goals
Build lists of 75 influential figures in the parenting space.
Fill the first four tabs of the
attached spreadsheet
with influential figures in the following categories:
Parent influencers with young children, such as mommy/daddy Instagram influencers.
Celebrities who actively talk about parenthood, such as Amy Schumer.
Celebrity book clubs such as Reese Witherspoon and Natalie Portman.
Policymakers that are vocal in the parenting space.
For each figure, provide their name, organization/company affiliation (if applicable), social media handles (Twitter and Instagram), the number of social media followers, link to their website or LinkedIn profile, any relevant background information, and a link to an article or press they've published or been featured in.
The influential figures in the fifth tab "Contacts from PN team" should not be duplicated.
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