Global Insights

• The global color cosmetics market is estimated to hit $86.9 billion by 2025, expanding at a CAGR of 6.2%. 
• Some factors driving the global market include the rising purchasing power of the products in developing countries and growing consciousness about physical appearance.
• Facial products account for the largest share, at 25%, of the color cosmetics market. The growing Social media penetration and online availability of online tutorials has been driving the demand for facial products.
• Regionally, Asia Pacific is expected to be the fastest-growing, as more consumers in countries such as India, Brazil, Indonesia, and China continue to spend more on premium personal care products.
•  Key players in the global market include L'Oréal S.A., Estée Lauder Companies Inc. Unilever, Shiseido Company, Limited, Avon Products Inc., Revlon Inc., and Coty Inc.

USA Color Cosmetics/Make-up Market

• According to the 2019 report on the Color Cosmetics in the US, some top players in the market include L'Oréal USA, Estée Lauder, and Coty.
• Since mid-2018, there has been a slow-down in the color cosmetics market as consumers switched skincare products.
• Another notable trend in the US market is that as premium color cosmetics decelerates, mass color cosmetics is recovering. In 2018, mass color cosmetics outperformed the premium color cosmetics category.
• Other trends show brands' inclination towards consumer-driven inclusivity. Some brands like Rihanna's Fenty Beauty have expanded shade offerings to communicate inclusivity.