To provide an analysis (key competitors are and establish market size) for 3 categories within the storage and organization space. Competitors in the space should be made up of both e-commerce and brick and mortar needed for a home housewares company Spectrum Diversified Designs and include companies such as idesign, oxo, mdesign, seville, and other major players. The industry categories are:
- Kitchen & Pantry Organization (to include cabinet, countertop, drawer, fridge, pantry, and sink organization).
- Storage & Organization (to include bath, closet, entryway, garage, office, and general basket/bin organization).
- Hook & Racks for home storage (to include over the door and wall mount).