Wonder

Research Outline

Prepared for Alana W. | Delivered May 10, 2021

Storage and Organization: Industry Analysis

Goals

To provide an analysis (key competitors are and establish market size) for 3 categories within the storage and organization space. Competitors in the space should be made up of both e-commerce and brick and mortar needed for a home housewares company Spectrum Diversified Designs and include companies such as idesign, oxo, mdesign, seville, and other major players. The industry categories are:
Kitchen & Pantry Organization (to include cabinet, countertop, drawer, fridge, pantry, and sink organization).
Storage & Organization (to include bath, closet, entryway, garage, office, and general basket/bin organization).
Hook & Racks for home storage (to include over the door and wall mount).

Early Findings

During the initial hour of research, we found an industry report by Coherent Market Insights, which provided an analysis of the kitchen storage organization space. We also found two additional reports with information about the global home and office storage and organization markets. We did not find any pre-compiled news article, report, industry analysis, in the public domain containing information about the market size or top players for the hook & racks for home storage space. Details of our findings are provided below.
Kitchen Storage Organization Market InsightsThe Kitchen Storage Organization market report we found is categorized by product type into "cabinet organizers/drawer organizers, food storage, pantry organizers, sink & under-sink, dinnerware & serving storage, and others."
Based on the report, the pantry organizers industry is a subset of the kitchen storage organization industry, including other sub-industries as detailed above.
According to the report, the industry was valued at $115.6957 billion in 2018 and is expected to reach $154.9695 billion by 2027. 
Within the period of 2019-2027, the industry is expected to grow with a CAGR of 3.3%.
 Key players in the space include "Kitchen Magic, Rev-A-Shelf, Knape & Vogt Manufacturing Company, Enclume Design Products, Kesseböhmer Clever Storage, ShelfGenie Franchise Systems, LLC, Old Dutch International, Anchor Hocking, LLC, Blum Australia Pty Ltd, Inter IKEA Systems B.V., Flywell International Corp, Masterclass Kitchens, and Others."
The initial report is corroborated by a Global Newswire article and an industry report by Marketresearch.com.
Key players in the global home storage and organization space include Container Store, Crate and Barrel, Williams-Sonoma, Ashley Furniture HomeStore, The Home Depot, Costco Wholesale, At Home, Pier 1 Imports, Walmart, Rooms To Go, Ikea, Wayfair, Hobby Lobby, Berkshire Hathaway, Lowes, and Target.
Key players in the global office storage & organization space include HNI Corporation, Herman Miller, Steelcase Inc., Kokuyo, Godrej, Spacesaver Corporation, and Montel Inc.
Pay-walled Industry ReportsDuring our research, we also found other industry reports that claimed to contain information about some of the market categories of importance to our research. Unfortunately, these industry reports are behind a paywall.
Links to the reports and their prices are provided below;
 Home Organization Products (including an industry breakdown by product type (e.g., bins, baskets and totes, shelving, modular units, hanging storage), room (e.g., closets and bedrooms, garages, family rooms, pantries and kitchens, bathrooms and utility rooms). An individual license for the report costs $5,300.00, while a corporate license costs $7,900.00.
 Global Home Storage and Organization market report. (An individual license for the report costs $3,360.00, while the corporate license costs $6,720.00).
 Global Office Storage & Organization market report. (An individual license for the report costs $3,480.00, while the corporate license costs $6,960.00).
If you would like to proceed with any of the paid market reports, this would have to be communicated to us in a comment.
Spectrum Storage & Organization On a different note, Zoominfo, a business proprietary database identified the top competitors of Spectrum Diversified Designs LLC. The names of the competitors and their revenues are provided below;
Dexas International ($15 million).
ClosetMaid ($100 million).
The Stow. 160 ($30 million).
Case Logic ($38 million).
Bradshaw Home ($136 million).
Classy Closets ($35 million).
Closet Works ($26 million).
Calphalon ($57 million).
SummaryWe were not provided with any geographical focus; hence we've focused our initial research hour. However, if a different geographic scope is desired (for instance, a US focus), this would have to be communicated to us in a comment.
The industry reports found in the public domain did not completely match (in terms of the industry breakdown) with the specifications provided for the research.
Also, none of the industry reports found mentioned either idesign, oxo, mdesign, or seville as a top competitor.
To find other such sources, we recommend additional research. Details on our recommended research paths have been provided in our proposals below. Please select one or more proposals from those provided.