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Research Outline
Prepared for Alexis R. | Delivered August 20, 2020
Digital health coaching apps
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Goals
To provide an analysis of the digital health coaching industry covering its market size, past and projected growth rate, number of users, major subcategories, and 2 - 3 examples of firms operating in each category.
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Early Findings
In the US, the health coaching market is expected to reach
$7.85 billion
by 2022, growing at 5.4 percent per annum. The weight loss segment alone is expected to reach
$1.05 billion
by 2022.
The global digital health market was valued at
$86.4 billion
in 2018.
T
h
e
industry is expected to reach
$504.4 billion
by 2025, growing at
29.6 percent
per annum.
According to a recent report by R2G, there are over
300,000
m
H
e
a
l
t
h
apps available globally. In addition, there are more than
2,000
digital apps dedicated to the treatment of diabetes alone. The market for digital diabetes management services alone is projected to grow to
$1 billion
by 2022.
Examples
-
Pain Management Apps
Kaia Health is a digital coaching app that specifically deals with
chronic pain management
. The service was founded in 2015 and has raised
$26 million
to date. Also, the service publicly announced that it reached
250,000
users in 2019.
Another notable example in the pain management space is
Fern
. The digital app promises to reduce "functional pain symptoms" without
surgery or opioids
. According to its website, Fern offers personalized exercise therapy, pain neuroscience education, and
virtual health coaching
. The service was founded in
2019
.
Summary of Findings
In our initial hour of research, we were able to determine the size of digital health apps globally as well as the size of some of its major subsegments. We were also able to identify two notable examples of digital services operating in the pain management space. Our preliminary findings indicate that the term "digital health app" is often used interchangeably with
"digital coaching health apps," therefore, we have provided market sizes that include both definitions.
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