To find information on the media consumption habits of advertisers in specific industries i.e. automotive, Consumer Packaged Goods (CPG), entertainment, and pharmaceutical advertising industries. Media consumption habits to be identified will include 1. Where these advertisers receive their news i.e. what news sites are they politically aligned in a specific direction?, etc.,
2. What social sites these advertisers are active on i.e. Instagram, Facebook, LinkedIn, Reddit, Twitter, etc, 3. Are they active on mobile, desktop, and/or tablet?
, and 4. When are they often online? i.e. evenings, mornings, all day, etc.