False Lashes & Liners Market

Goals

To gain insights into the False lashes market, particularly the trends in the category and available magnetic eyeliner brands. The information will inform a new product development strategy.

Early Findings

  • According to Oprah Magazine, some magnetic eyeliner brands include Ardell, VASSOUL, Essy Naturals, Lash’d Up, Coolours, Arishine, MoxieLash,
  • According to the website, MoxieLash magnetic eyeliners are the “most revolutionary high-tech eyelash solution.”
  • One Two Magnetics is “is the first magnetic eyelash created to give you the look of fuller, longer lashes effortlessly.”
  • According to the Magnetic Eyeliner Blog, Ardell Magnetics magnetic liners are long-lasting, waterproof, and paraben latex-free.
  • Kiss Magnetic Eyeliners have smaller magnets for a discreet, comfortable fit.
  • According to the website, “the LashLiner System is a patent-pending magnetic eyeliner and false eyelash system that lets you have beautiful eyelashes quickly, easily and painlessly.”

Proposed next steps:

You need to be the project owner to select a next step.