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Research Outline
Prepared for Mark G. | Delivered November 22, 2019
Plant-Based Trends
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Goals
To understand how plant-based trends have evolved in terms of dairy and meats to determine if the seafood market is 'large enough' to support plant-based seafood companies that can become as large as Beyond Meat has in the meat market.
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Early Findings
Overview: Dairy
Plant-based milk comprises
13%
of the entire milk category.
In 2018, the US milk sales were down by
one billion dollars
while sales of plant-based milk kept rising.
Between 2017 and 2018, plant-based milk has grown by
6%
.
Sales of cow's milk has declined by
3%.
11%
of consumers are attempting to consume less dairy.
Soy milk costs
$4.29
per half-gallon (64-ounces), dairy milk costs
$2.17
per half-gallon, and oat milk is at
$5.29
per half-gallon.
The net sales of the dairy market was at
$13.6 billion
in 2018 versus
$14.7 billion
in 2017.
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