Product Management Role
Determine where product management sits in organizations.
- The product manager position evolved from the brand manager role in CPG firms.
- The role is typically in-charge of setting the "strategy, roadmap, and feature definition" of a product.
- The role can also be responsible for the following tasks: "marketing, forecasting, and profit and loss (P&L)."
- The role was originally conceived as a brand manager job by an agency working for Procter and Gamble in 1931.
- The job entails overseeing the entire product brand and be responsible for its success.
- The notion of product ownership is at the center of the current product management framework.
- Over the next fifty years, many firms embraced the product management strategy.
- The approach became known as "consumer product management."
Typical Product Management Titles
Chief Product Officer (CPO)
- The CPO is typically under the CEO and is in-charge of all product-related tasks within a company.
- The CPO usually formulates the general product strategy that is in line with the company's overall vision.
- The role sometimes act as the CMO who is in-charge of marketing and developing the product.
Senior Vice President of Product Management (SVP of Product)
Vice President of Product Management (VP for Product)
Director of Product Management
- This role is typically under the VP for Product in enterprise-size companies.
- Sometimes, it is under the CEO or a business unit head in smaller firms.
- This is a senior leader role that needs leadership experience and the skill to work with other leaders.
- The person should be able to communicate a solid vision for the product, deal with customers, and should focus on prioritizing the product attributes that will bring the most business value.
Group Product Manager (GPM)
- The Product Manager is usually referred to as the "visionary of the product" and the client-facing employee who is responsible for deciding what product to develop and the reason for creating the product.
- The role entails collaborating with cross-functional groups.
- The Product Manager can also work on tasks involving "marketing, forecasting, and profit and loss (P&L)."
- The role also evaluates the market and the competitive landscape to formulate a distinct product vision that can provide a one-of-a-kind value to the business.
- The role's responsibilities include multiple types of tasks that range from "strategic to tactical."
- The Product Manager can act as the cross-functional leader and can also fill in organizational gaps among other functional teams such as "engineering, marketing, sales, and support."
Proprietary Database Search Results
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