Packaging

• One trend in packaging for consumer care products is smaller packaging. This trend is driven by younger generation's penchant for trying new products without fully committing to one.
•  Sustainable packaging continues to trend as consumers become more environmentally conscious.

Product

•  Natural and organic products continue to see increased growth in the personal care industry.
• Product segmentation around gender, especially for males, continues as more products are developed that specifically address the growing personal care concerns of men.

Consumer

• Purchasing personal care products at new retailers, including fashion retailers and online, is a trend in how consumers are obtaining personal care products.
•  Personalized products, a result of "skin tech", are trending with consumers in the personal care and beauty category.