Prepared for Colleen T. | Delivered January 8, 2020
Personal Care Trends
In order to provide a report for personal-care company
, identify packaging, product, and consumer trends in the personal care industry.
One trend in packaging for consumer care products is
. This trend is driven by younger generation's penchant for trying new products without fully committing to one.
continues to trend as consumers become more environmentally conscious.
Natural and organic
products continue to see increased growth in the personal care industry.
Product segmentation around gender, especially for
, continues as more products are developed that specifically address the growing personal care concerns of men.
Purchasing personal care products at
including fashion retailers and online, is a trend in how consumers are obtaining personal care products.
, a result of "skin tech", are trending with consumers in the personal care and beauty category.
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