Wonder

Research Outline

Prepared for Kerel C. | Delivered November 20, 2019

Advertising Data: Mobile In-App, QSR, and CPG

Goals

To find data, statistics, and trends information on the advertising practices of the following industries: Mobile In-App Advertising, Quick Service Restaurants (QSR), and Consumer Packaged Goods (CPG), specifically concerning total category advertising/marketing spend for 2019
, forecasted category advertising/marketing spend for 2020
, the top companies in each category (from an advertising/marketing spend perspective)
, any requirements and goals that each category has when advertising/marketing
, and any additional trends. 

Early Findings

Mobile In-App Advertising
Mobile In-App Advertising spend in the US equaled more than $70 billion in 2018.
It is projected to approach  $80 billion in 2019.
The Global Mobile In-App Advertising spend equaled almost $184 billion 
It is projected to equal more than $160 billion in 2019 and over $186 billion in 2020.
Quick Service Restaurants (QSR)
Quick Service Restaurants' total local advertising spend for 2019 is expected to equal $3.9 billion.
 BIA Advisory Services predicts the total local advertising spend for Quick Service Restaurants will decline slightly during 2020, 2021, and 2022 before increasing again. The total QSR local advertising spend in 2023 is expected to equal $47 million more than the amount spent in 2019. 
Consumer Packaged Goods (CPG)
US CPG digital ad spending will equal $11.12 billion in 2019.
US CPG digital ad spending is forecast to equal $12.80 billion in 2020.
CPG advertising will account for 8.6% of total US digital ad spend in 2019 but will fall to 8.5% in 2020.
Summary Of Our Early Findings Relevant To The Goals
Our first hour of research was able to provide some required information. We were able to provide the mobile in-app advertising spend, both US and Global, for 2019 and the predicted Global spend for 2020. We were able to provide the total local advertising spend for QSR for 2019 and 2023, but not for 2020. We were able to provide the total amount that US CPG companies will spend on digital advertising in 2019 and 2020.
We did not have time in our first hour of research to find the top companies in each category (from an advertising/marketing spend perspective)
, any requirements and goals that each category has when advertising/marketing
/that may guide advertising decisions, or any additional trends.
Please select one or more of the options provided in the proposed scoping section below.