Delivered October 28, 2019. Contributor: Kiersten M.
To understand the market for cat and dog food products in Canada, including the ratio of cat to dog owners, messaging on cat and dog food products, and whether pet-owners with both dogs and cats purchase the same brand for both.
More and more pet owners have been turning to online vendors to purchase food for their cats and dogs, with the dog-food industry specifically seeing significant growth in the online sector recently.
"Nestlé Purina PetCare Co and Mars Canada Inc remain the leading players in dog food with their well-known branded products, presence in both wet and dry dog food and widespread distribution through both mass and specialist retailers."
While the United States possesses the largest market share of the global dog food industry, "Canadian manufacturers’ increasing focus on natural and organic product offerings continues to gain them dog food sales".
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