• the audience that needs the product or potential market
• the average affiliate income/revenue for companies that make money through insurance/mortgage/financial affiliate marketing.
• the nature of income (recurring or one-time payment)
• Examples of products to be promoted include legal services for estate planning/wills, life and disability insurance, and IRA and personal saving/investment accounts.
• insurance/finance affiliate marketing market size.
• the number of customers insurance/finance companies gain from affiliate marketing and the number of customers still available through the channel.
• PolicyGenius/Bankrate affiliate marketing revenue.
• Traffic-to-sales conversion rate for insurance/finance affiliate marketing.
• Insights from insurance/mortgage/finance companies or trade groups on how they benefit from affiliate marketing.
• Information from websites that sell products for affiliate marketers will be excluded.

Data Availability

• The initial round of research indicates that availability is limited.

Insurance/Mortgage/Finance Industry Affiliate Industry

• The finance affiliate marketing niche is one of the top 9 affiliate marketing niches globably.
• Hosting Tribunal states that the global affiliate industry is worth about $12 billion.
• However, other estimates put it at about $15 billion globally.
• The affiliate marketing industry in the US is growing rapidly. In 2017, affiliate marketing spend in the US was worth about $5.4 billion, and it is expected to reach $8.2 billion in 2022.
• Affiliate marketing spending is increasing at a CAGR of 27% globally.
• About 15% of total digital media revenue is generated from affiliate marketing.

Summary

• We were unable to find relevant and quantitative insight specific to the finance/insurance/mortgage affiliate marketing industry during the initial hour of research and have provided information on the general affiliate marketing market during the initial hour of research.
• While data availability for the affiliate marketing industry in general is adequate, data specific for the finance/mortgage/insurance affiliate marketing vertical is limited. Hence, we may need to triangulate most of the needed data points and/or insights if more in-depth research is unable to uncover more data.
• We propose the continuation of the research to provide the remaining parts of the project, including insights on the affiliate marketing industry and insurance/mortgage/financial companies' affiliate marketing benefits.
• Details on our recommended research paths have been provided in our proposals below. Please select one or more proposals from those provided.