Shoppable Media Consumer Engagement

Goals

Obtain statistics that show why consumers choose to engage with shoppable media.

Early Findings

Shoppable Media Consumer Engagement

  • Around 51% of those who are 18 to 36 years old had actively tried to buy something based on shoppable media that they have seen.
  • Meanwhile, 44% of 13 to 17-year-olds had also tried to buy a product based on shoppable media.
  • Around 53% of those who are 13 to 36 years of age stated that they view shoppable media to find items that they want to purchase.
  • The younger generation also chooses to engage with shoppable media due to the novelty and innovation of this content.
  • They also prefer to look at shoppable media to get some inspiration for their outfits.
  • Around 58% of those who are 13 to 37 years old show interest in shoppable media as this provides them a way to shop easily without disrupting their daily work.
  • Young people also prefer to engage with shoppable media as this enables them to purchase something faster.
  • Consumers also choose to engage with shoppable media as it gives them instant access to purchase the product or to learn about purchase options without having to go to a different platform.
  • In general, customers like to engage with shoppable media due to the seamless digital shopping experience.


Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

You need to be the project owner to select a next step.