Research Outline

Automotive Tire Retail Sales

Goals

To find out the number of automotive tires sold annually in the United States through retailers such as Walmart, Kmart, Sears, etc.

Early Findings

  • In 2019, the retail market for automotive tires in the United States collected a total revenue of US$42 Billion.
  • The total number of retailers selling automotive tires in the United States was recorded at 38,790.
  • Between 2014 and 2019, the retail market for automotive tires in the United States grew at an annualized growth rate of 2.1%.
  • As far as the average cost of an automotive tire in the United States is concerned, according to Chris Pfefferle, president of Pfefferle Tire and Automotive Service in Fairfield, Ohio, the average cost of a new tire is around $100 for an average car, $175 for an SUV and $200 for a pickup truck.
  • According to Mr. Pfefferle, a low-to-high range for an average car is about $70 to $150.
  • As estimated by CostHelper, a standard, all-season automotive tire costs between $50 and $200 each with an average price of $80 to $150.
  • As published by moderntiredealer.com in their 2018 report, Independent tire dealers represent 61.5% of the passenger tires sold directly to the consumer in the United States which totals 127 million tires.
  • The next largest tire retail group, mass merchandisers, accounts for direct sales of 24 million tires.
  • In 2017, the market share of the diverse stakeholders within the United States consumer tire retail market were as follows: Independent tire dealers: 61.5%; Mass Merchandisers: 11.5%; Warehouse clubs: 9.0%; Auto dealerships: 9.0%, Tire company-owned stores: 6.5% and Miscellaneous outlets: 2.5%.

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