To understand the brand awareness of various reverse mortgage lenders by seniors
, retirees or Americans in general. To find statistics on brand awareness. The information will be used to assist a client in understanding a potential market.
America, Advisor Group is a reverse mortgage lender in the US. Below is some information found on the brand awareness of its clients.
American Advisor Group (AAG)
AAG is the market leader in the HECM reverse mortgage segment with a 26% market share.
AAG came 4th in the ReverseMortgageReviews ranking and had 67 customer reviews. Out of these reviews, four customers mentioned the Tom Selleck ad, one mentioned that AAG was well known in the reverse mortgage space being the market leader, and another requested an information pack after seeing their ad,
AAG seems to be the most recognizable brand in the US in the reverse mortgage sector.
Its CEO specifically used TV spots featuring Tom Selleck to increase its brand awareness and it allowed the company to increase revenue from $63 million in 2012 to $216 million in 2017.
Only the project owner can select the next research path.